Dallas, Texas, has a sizable population, a robust labor market, and a reasonably priced cost of living. It’s also a well-liked location for franchisees and business owners, which has created a lot of competition in the market. Therefore, if you’re considering starting a franchise in Dallas, you must pick the right business model for the target market.
In this blog, we’ll consider the best franchises in Dallas by industry. We’ve selected our top picks by evaluating current market demand, unit economics, and local market gaps.
| Dallas Market Opportunity Summary | ||
| Industry | Example Gaps or Metrics | Suggested Franchises |
|---|---|---|
| Food & Beverage | $846 M+ gap in limited-service restaurants | MOD Pizza, Freddy’s Frozen Custard |
| Home Services | High demand for cleaning and seasonal maintenance | MaidPro, Mosquito Joe |
| Retail & Resale | $851 M gap in family apparel, $727M in furnishings | Once Upon a Child, The Furniture Mall |
| Automotive | Avg. vehicle age: 11+ yrs; <5% franchise saturation | Midas, Take 5 Oil Change |
| Education | High-income families + top school districts | Mathnasium, The Learning Experience |
| Health & Beauty | Growing MRR in wellness & express spa models | European Wax Center, Squeeze |
Food and Beverage Franchises
Dallas’ food culture combines southern traditions with modern, international, and fast-casual trends, including classic barbecue, Tex-Mex, and other cuisines. Many people consider this location to be a foodie destination. Limited-service restaurants are expanding rapidly, with a local retail gap of $846.6 million, making them an underserved and high-potential sector in this metro area.
1. MOD Pizza
MOD Pizza is a fast-growing build-your-own pizza brand that offers customizable, on-demand pizzas. According to recent estimates, they have over 460 U.S. locations and $398 million in revenue. MOD has a proven, scalable business model with strong pizza appeal.
2. Freddy’s Frozen Custard & Steakburgers
Freddy’s Frozen Custard & Steakburgers is a fast-casual concept known for its steakburgers and frozen custard. In 2024, its top-performing restaurants achieved an AUV of approximately $2.6 million. This franchise has an initial $35 K fee, a 4.5% royalty fee, and a 1.5% marketing fee.
Home Services Franchises
The need for home services keeps rising as more families move into the Dallas suburbs yearly. Throughout the seasons, local homeowners keep home service providers busy with everything from routine cleanings to storm repairs and pest control.
1. MaidPro
MaidPro is a nationally recognized residential cleaning franchise that offers a recurring revenue model and efficient, low-overhead operations. In 2023, the average franchise generated approximately $375,000 in revenue, requiring an initial investment between $106,000 and $131,000. Owners can expect a profit margin of around 15%.
MaidPro thrives on strong franchise support, which leverages its national call center, proprietary software, and award-winning customer service. Over 40% of the company’s owners manage multiple units nationwide.
2. Mosquito Joe
Mosquito Joe specializes in outdoor pest control. They offer services on a 21-day cycle, which fosters strong repeat customer loyalty. The franchise retains over 79% of its customers annually, demonstrates a low 4% three-year failure rate, and requires an initial investment of around $115,000 to $157,000.
Retail and Resale Franchises
In Dallas, the retail landscape is changing. While traditional malls face pressure, specialty retail and resale stores are rising, especially in apparel, furniture, and health-related products. Further, Dallas shows a $851 million gap in family clothing and over $700 million in home furnishings, creating opportunities for high visibility for new entrants.
For reference, a gap figure shows where demand is greater than actual sales. This figure is calculated by sales in the region, plus sales online and in-store in different locations.
1. Once Upon a Child
This is a nationally recognized children’s resale franchise. It averages $1.24 million in gross sales per location and has a 66.8% gross profit margin. Your initial investment will range from $327 to $462 K, including a $25 K franchise fee. Franchise candidates are generally expected to have $100,000 in liquid assets and a net worth of at least $300,000. The brand also charges royalties of 5% and advertising fees of up to 2%.
2. The Furniture Mall
This regional home furnishings retailer aggregates multiple furniture brands under one roof, making it a strong fit for this city’s underserved home goods market. The Furniture Mall focuses on suburban showrooms, and flexible inventory fills a critical need as the metro area shows over $700 million in retail gaps for home furnishings. While it’s not a traditional franchise model, it has a proven regional footprint, making it a prime partner and concept to replicate in outer-Dallas neighborhoods.
Automotive Franchises
Dallas-Fort Worth has a high rate of car ownership, particularly in the more rural suburbs. Because the average vehicle is older than eleven years, there is a constant need for preventive maintenance, tire service, and oil changes.
1. Midas
Midas provides oil changes, brake repairs, tire replacements, and exhaust services. Its cross-service model and reputation for dependability bring in consistent customer traffic. The investment structure is flexible depending on site and market requirements, and locations can be customized to concentrate on particular services, like brakes or mufflers.
The total investment for opening a new 8-bay Midas shop typically falls between $341,650 and $916,890, depending on the location and model type. This includes an initial franchise fee of $35,000 and other startup costs, some of which go directly to the franchisor.
Midas offers ongoing marketing support to help drive awareness and traffic, and the royalty fee ranges from 2% to 10% of net revenue, with slightly higher rates for co-branded shops. This flexibility in setup and branding allows franchisees to tailor their service offerings based on local demand.
2. Take 5 Oil Change
This franchise is a convenience-focused, drive-through, express oil change business. The average annual unit volume (AUV) is approximately $1.285 million, with an operating profit margin around 15–20%. Initial investment costs range between $223,000 and $1.62 million, including a $35,000 franchise fee. As of 2025, there are over 600 locations nationwide and strong franchisees supported via training and territory protection.
Education and Tutoring Franchises
Dallas is a strong market for education franchises, thanks to its highly rated public schools and growing base of professionals. Parents in the area tend to invest early in academic support and STEM-focused programs.
1. Mathnasium
This is a reasonably priced franchise in the area. It’s a math-only tutoring business with initial costs ranging from $112,936 to $149,616. Strong training, a proprietary curriculum, and a high franchisee satisfaction rate contribute to its approximately $310,000 AUV and 32% operating profit.
2. The Learning Experience
With more than 300 locations across the country, this early childhood education franchise is still in a rapid state of growth. The initial investment ranges from $686,000 to $5.6 million, depending on the location and size. Each center makes about $2.5 million a year on average. The brand’s scalability and strong market performance are highlighted by the fact that nearly half of all franchisees own multiple locations.
Health, Beauty, and Wellness Franchises
Dallas residents value and prioritize self-care, fitness, and personal well-being. Beauty franchises that offer luxury, speed, and efficiency are particularly popular in cities and affluent suburbs.
1. European Wax Center
European Wax Center has expanded to over 1,000 locations since launching in 2004, making it one of the most recognizable names in the beauty franchise space. Startup costs typically fall between $397,000 and $555,000, with an average annual unit volume of around $884,000.
The initial franchise fee is $45,000, along with a 6% royalty and a 3% marketing fee. Typically, franchisees are expected to have $400,000 in liquid capital and a $1 million net worth. With over 80% of customers returning for services, the brand enjoys high customer retention and provides thorough training and continuing assistance.
2. Squeeze
The creators of Drybar founded Squeeze, which provides on-demand massage therapy via a technology-enhanced experience. Its startup costs range from $543,645 to $889,521, with a minimum liquidity requirement of $450,000 and a net worth of $1.5 million.
The model generates approximately $1.55 million in annual gross revenue. It comes with 6% royalties and 2% brand fund fees. Squeeze operates through memberships and provides semi-absentee ownership options. It also assists with site selection, construction, and ongoing training programs.
Still on the Fence? Contact Franchise.com Today!
Dallas represents one of the strongest franchise markets in the U.S., especially for brands that can align with local consumer demand. Whether you’re looking to open a franchise in Uptown, Frisco, Plano, or Garland, choosing the right franchise model and industry is key. Use the most current data to help guide your decisions for the best results.
If you still have questions about the best franchises in Dallas or would like to know more about the franchises mentioned above,
contact us today! We have years of experience guiding investors towards the best franchise opportunities that meet their unique needs.
