Every business owner loves the thought of recurring revenue. It’s hard to find customers for any business, so having a model where customers come back to you time after time is a big advantage. That can be the case with an income tax business, as filings are due every year. But, of course, those clients aren’t automatically going to come back each year, so you need to give them reasons to pick your service over the competition when tax season rolls around. So let’s look at some quick tips for client retention in this field.
Tax season is hectic for businesses in this market. That’s not a secret, and you’ll know to expect that before you even open your doors. With that said, your clients will still want quick answers to their questions during the busiest time of the year. Taxes cause stress and anxiety for many people, and getting an immediate response from a trusted professional can put their minds at ease. If you develop a reputation as someone who always gets back to your clients quickly, that trait will go a long way toward earning their trust and loyalty.
Let’s face it – no one wants to pay too much for any service. Tax time can be pretty expensive for some people, and adding service costs onto the tax bill itself is hard to swallow. So, your rates need to be fair from the start, and they need to remain competitive year after year. If you raise your rates too far beyond the typical cost for income tax services in your area, those formerly loyal customers will quickly find somewhere else to go. Give your clients a reason to be loyal by combining outstanding service with fair pricing.