If you are determined to start a chicken restaurant and are trying to decide whether to opt for a franchise or your own brand, here are some reasons to lean in the franchise direction.
Get Through the Start
It’s notoriously difficult for new restaurants to make it through their first year in business. With an unknown name and no customer base to draw on at the start, countless restaurants fail to get off the ground successfully – even if they serve good food. There is still no guarantee of success with a franchise behind you, but you’ll have systems in place, a platform to build your business, and support from experts every step of the way. Of course, your brand name will have loyalty even before you get started, and you can learn from the experiences of other franchisees that have gone before you.
Guidance on Key Decisions
The choices you make at the very start when entering the chicken restaurant market will significantly impact the success of your venture down the line. Specifically, where you choose to locate and how your market your business will have a lot to do with whether or not you can turn a profit. As an independent business owner, you’ll be making those decisions on your own, and that can be difficult without years of experience in this industry. Leaning on the franchise for support with such important choices right from the start could help you avoid costly missteps.
Find Valuable Clarity
Another challenge for new business owners in any niche is finding clarity on what they will sell. Sure, saying you will start a chicken restaurant narrows it down a bit, but that’s still not a complete business plan. So, what type of chicken will you sell? What price point do you want to serve? With a franchise, the program is already in place, and you can focus on growing your business right out of the gate.
