When starting any new business, it’s important to know your target market. That’s certainly the case here, as you’ll need to present your candy options to the right market segment if you want to be successful. As a starting point, kids are a significant portion of the market you’ll want to serve with your candy business. Kids tend to love candy, and it will often be the children that are talking their parents into making a purchase. So, thinking about locations where you will serve kids is a good starting point as you plan this venture.
Find the Foot Traffic
It would be unusual for a family to set out for the day with the sole objective of finding a candy store. More likely, the family will be out doing other things – and they will come across a candy store and decide to go inside. So, consider the areas around your region that draw significant foot traffic and look for location options in those areas. For example, locations with lots of foot traffic could be near a major shopping center, or it could be in a touristy area that has family-friendly attractions, restaurants, hotels, and more. Don’t bank on people driving specifically to come to find you. Instead, go to where your target market will already spend their time.
Get Involved
You might find it difficult at first to develop a loyal following in your community since candy is more of an occasional purchase than a daily staple. With that said, it can help to get involved in your area, so you become known as an active member of various groups or clubs. Consider sponsoring events or activities and get to know as many people as possible to form valuable connections. With a growing presence in the local market and a reputation as being involved and dedicated to the area, you may see related benefits to the strength and popularity of your business.
