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British Swim School

is seeking candidates for expansion.

What does a British Swim School Franchise Cost?

The average initial investment range for British Swim School franchise is $92,900 – $239,400. This amount includes a comprehensive training program, business plan assistance, site selection assistance, customized software, franchise fees, pool usage fees for the first 3 months of your business, pool equipment, signage, pre-marketing and grand opening advertising, rent, computer systems and additional various funds to support you for the first 3 months.

Total Investment$92,900 – $239,400
Cash Required$100,000
Business TypeFranchise
Target Market National

Develop a Multi-Pool Empire and Save Lives.

You'll never have to get wet or teach a lesson (unless you want to) as a British Swim School franchise owner. We rent pools and find you water, so there are no costs for build out, maintenance, or upkeep.

Dedicate your life to providing an opportunity for children to learn how to swim, no matter what age. The classes are proven to prevent child drowning by utilizing one-of-a-kind techniques taught by experienced instructors.

Inquire today.


Make a Living Saving Lives!

Beginning with 1-2 office staff and 2-3 instructors, this business model allows for a lot of room for growth. Your staff will start small, but it will grow as your business scales into new and/or more locations. The very low overhead allows for franchisees to break even very quickly. This, coupled with the consistent strong financial performance of British Swim School, guarantees success and consistent growth.


  1. Incredible swim programs geared toward children of all ages
  2. Revolutionary survival methods
  3. The best and most effective swimming lesson program
  4. Easy to scale and create a multi-pool business
  5. No build out costs
  6. Dominates the market share
  7. Involved in the community
  8. Incredible customer retention rate
  9. Low overhead

Industry Stats

Drowning is the #1 cause of accidental death for children under the age of five
Swim instruction is a $5 Billion industry
Ten people drown every day in the U.S. (CDC)
1 in 5 drowning victims are children younger than 14 (CDC)
Formal swimming lessons can reduce the risk of drowning by 88% (Pediatrics & Adolescent Medicine 2009)


The common perception is that to create million dollar franchise businesses, you need a huge chunk of capital to make it happen. Not so at British Swim School. Our model allows entrepreneurs with limited capital, or who don’t want a 6 or 7 figure investment risk hanging over their shoulders, to launch their swim school and move quickly towards success.

Average Initial Investment: $92,900 – $239,400
Annual Swim Lesson Revenue: $1,393,900
Swimming Pool Usage Fees: $202,114
Instructor Compensation: $259,264
Total Gross Profit: $932,522


You have the freedom to grow as big as you want. Our Franchise Owners are awarded a demographic area of their choice in which there are over twenty thousand children in a medium to high-income bracket. Within those parameters they are encouraged to open as many locations as they can find. Our top performing Franchise Owner has 5 locations within two territories, and is teaching over 1200 students per week year round.

Owners rent pools in the following types of spaces:

  • Fitness centers
  • Hotels
  • Schools
  • Sports clubs
  • Rehabilitation centers

Training and Support Provided

British Swim School provides anything and everything a franchise owner needs. We provide in-depth training as well as on-going support once your British Swim School is up and running.

Training consists of 10 days at our corporate pool, headquarters in Florida and includes training for both the business management side as well as the aquatics training.

  • A comprehensive training program and operations manual for the daily operation of your business
  • Business Plan assistance
  • Site selection assistance
  • Pre/Post opening advertising and marketing support
  • On-site Grand Opening support
  • Customized software to store updates to all of our marketing, and operational documents needed to run your business

Ideal Candidates

If you have a knack for identifying outstanding business models, if you enjoy managing a team, if you get excited by business financials and watching bottom-lines grow, then you could be a great fit for British Swim School. We invite those with strong business acumens, and those with that raw entrepreneurial drive, to talk with us, learn more about the model and see whether you’ve got what it takes to create a whale of a Swim School business.

But, you don’t have to be a business superstar to be successful at British Swim School. We also award franchises to those who have an aquatics background; to those who have a genuine love for swim sports, and a passion for saving little lives. Ideally, you’ll love working with children, and have that certain “warmth” that all of our franchise owners possess.


Our mantra, “Survival of the Littlest” not only applies to our program aimed at enabling the very young to survive a water accident. It reflects the growing number of British Swim School Franchise Owners many of whom began their journey as entrepreneurs with only limited investment capital, and who are now multi-unit successful business owners.

“What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about.” - Cassie Prochilo, Franchise Owner

“What I like best about the business model is the small initial investment. It’s a very low risk to get started, versus going out and spending a million dollars to build a pool.” - Becky Grindle, Franchise Owner

“I love doing something on a daily basis that is so rewarding and yet so much fun! Saving lives and teaching people to love the water compares to no other job!” - Jenifer Rivera, Franchise Owner

Find out how you can save the lives of little ones and create a better life for yourself as a British Swim School business owner.

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