Webinar on Financial Performance Representations

On May 20, 2009, Franchise.com and The Franchise Sales Solution will present a webinar designed to help franchisors optimize their Financial Performance Representations (FPR) information that they include in their Franchise Disclosure Documents (FDDs). The webinar is the third installment in The Franchise Sales Webinar Series, presented by Franchise.com and The Franchise Sales Solution. The webinar series provides franchisors with useful tips, tools and techniques for maximizing their lead generation efforts and growing their franchise networks.

Renowned franchise attorney, Harold L. Kestenbaum will lead the interactive webinar entitled, “Financial Performance Representations vs. Earnings Claims on May 20th at 3pm Eastern. Kestenbaum will discuss how FDD Item 19 Financial Performance Representations (FPRs) differ from the Uniform Franchise Offering Circular (UFOC) Item 19 Earnings Claims that preceded them. Participating franchisors will learn how to develop an effective FPR, avoid common mistakes and mitigate their risk. The webinar is free; however pre-registration is required.

Over the course of his 30+ year career, Kestenbaum has served as the franchise counsel to several national and international franchise companies in many diverse industries and was named one of the top 100 franchise attorneys in North America by Franchise Times in 2004, 2005, 2006 and 2007. Kestenbaum also co-founded and served as President and Chairman of the Board of Franchise-It Corporation, the first publicly traded company specializing in providing franchise marketing and consulting services to emerging franchise companies. He currently serves on the Board of Directors for YTB International, Inc., Ultimate Franchise Systems, Desert Moon Café Franchise Corp. and GarageTek, Inc.

In today's competitive franchise sales marketplace, franchisors require a sales solution that is results-driven, affordable, and empowers them to focus on running their core business. The Franchise Sales Solution brings an unparalleled level of expertise, innovation, and tenacity to help companies accomplish their franchise growth goals. The executive team at the Franchise Sales Solution brings 100+ years of experience as business owners, executives, franchisees, and franchisors that enables them to sell franchises from a real world perspective. Located in Tampa, FL, they are an affiliated company of The Franchise Edge, the National Franchise Development Partner for SYSCO Foods.