Benefits of Big Franchise Brands
What are the advantages to purchasing a large, established franchise over a smaller, lesser-known franchise? The first is obvious, the franchisee is getting a recognized brand name that will immediately attract customers on day one. The franchise company has already performed the advertising and marketing for you, so there is no need to ‘educate’ the customer base as to the merits of your product or service.
The other big advantage is the relative dependability of a business concept that has been tested, improved, and retested. The kinks and potential pitfalls have been worked out by scores of franchisees over the years. The knowledge base that has been accumulated makes it less likely that a situation will arise that hasn’t been previously dealt with. In addition, the new franchisee has a tremendous resource in the current group of franchise owners, and is more likely to be able to find an existing franchise unit to take over (as opposed to starting up a new unit).
| Here is a small sample of some of the big franchise brands that you can find in the Franchise.com directory. | |
| Choice Hotels International | A strong brand that includes 11 popular brand concepts ranging from Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn. |
| Little Caesars | Pizza! Pizza! Recognized as the world’s largest carry out pizza chain, Little Caesars has been in business since 1959. |
| MAACO Collision Repair and Auto Painting | A leader in the collision repair and auto painting industry with nearly 500 MAACO franchise locations operating in the U.S. and Canada. |
| Nestle® Toll House® Café | Brand names found in the Nestle’s™ menu include Toll House®, Nescafe, Nesquik, Butterfinger, Nestle Crunch, and Dreyer’s Grand Ice cream. |
| The UPS Store | The #1 franchise opportunity in the postal and business services category for 19 consecutive years. |
Top 200 Franchises for 2008 by Franchise Times
